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#QantasLuxury: when twitter users & social media 'experts' vie for ...
Dec 4, 2011 . #QantasLuxury: what happens when twitter users & social media . I had absolutely nothing to do with this particular Twitter competition, but I'm .
http://thesocialskinny.com/qantasluxury-what-happens-when-twitter-users-social-media-%E2%80%98experts%E2%80%99-vie-for-infamy-on-a-slow-news-day/


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Qantas in new social media fail with #QantasLuxury hashtag ...
Nov 22, 2011 . Qantas is this afternoon facing a huge social media backlash after a competition inviting Twitter followers to win a pair of first class pyjamas by .
http://mumbrella.com.au/qantas-in-new-social-media-fail-with-qantasluxury-hashtag-backlash-66093


Qantas faces Twitter backlash | The Australian
Nov 23, 2011 . The online rebellion began when the airline opened the "Qantas Luxury" competition on Twitter, asking users to describe their "dream luxury .
http://www.theaustralian.com.au/business/aviation/airline-faces-twitter-backlash/story-e6frg95x-1226202983211


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Qantas Twitter campaign takes nosedive - ABC News (Australian ...
Nov 22, 2011 . The airline's official Twitter page today announced a competition to win one of 50 pairs of Qantas first-class pyjamas and luxury amenity kits.
http://www.abc.net.au/news/2011-11-22/qantas-twitter-hashtag-backfires/3686940


BBC News - Qantas Twitter contest draws thousands of angry replies
Nov 23, 2011 . A Twitter competition draws thousands of angry responses after . The "Qantas Luxury" promotion, launched on 22 November, quickly tapped .
http://www.bbc.co.uk/news/world-asia-15852965

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Qantas competition off course | SMK
Nov 22, 2011 . A competition launched through Qantas' Twitter account has . launches a twitter competition inviting users to tweet their idea of Qantas luxury, .
http://www.smk.net.au/article/qantas-competition-off-course


Qantas Twitter storm on #qantasluxury highlights when NOT to use ...
Nov 24, 2011 . This week, someone in the Qantas PR team had the great idea to run an experiment with a competition on Twitter to promote the luxurious .
http://www.tnooz.com/2011/11/24/news/qantas-twitter-storm-on-qantasluxury-highlights-when-not-to-use-social-media/


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Qantas makes hash of Twitter competition: backlash ensues ...
Nov 22, 2011 . Qantas today announced a Twitter competition inviting users to describe what their dream luxury inflight experience would be.
http://www.terminalu.com/australia-pacific/australia/qantas-makes-total-hash-of-twitter-competition-backlash-ensues/19971/



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Qantas' ill-timed Twitter competition backfires - eTurboNews
Nov 23, 2011 . The online rebellion began when the airline opened the "Qantas Luxury" competition on Twitter, asking users to describe their "dream luxury .
http://www.eturbonews.com/26558/qantas-ill-timed-twitter-competition-backfires


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Fail! Qantas red-faced after Twitter campaign backfires | News.com.au
Nov 22, 2011 . Many Twitter users have called the campaign a “PR disaster” and a “fail”, . "We launched the #qantasluxury competition as part of our ongoing .
http://www.news.com.au/travel/news/fail-qantas-red-faced-after-twitter-campaign-backfires/story-e6frfq80-1226202445747


Qantas Twitter Competition Is Huge PR Mistake For Beleaguered ...
Nov 22, 2011 . But Qantas put on a brave face, taking to Twitter again to quip Tuesday, "at this rate our #QantasLuxury competition is going to take years to .
http://www.huffingtonpost.com/2011/11/22/qantas-twitter-competition_n_1107537.html


#QantasLuxury: a Qantas social media disaster in pyjamas
Nov 23, 2011 . Ironically, this was everything but a luxury for Qantas. . of an ongoing “social media campaign”, released details of a competition on Twitter: .
http://theconversation.edu.au/qantasluxury-a-qantas-social-media-disaster-in-pyjamas-4421

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#QantasLuxury Twitter campaign backfires on Qantas
Nov 22, 2011 . #fail? The tweets from Qantas' official Twitter account that have caused a . A Qantas spokeswoman said the #qantasluxury competition was .
http://www.smh.com.au/travel/travel-news/qantas-makes-hash-of-tweet-campaign-20111122-1nsa4.html


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#QantasLuxury Twitter campaign spectacularly backfires on Qantas ...
Nov 22, 2011 . A simple Twitter competition run by the Qantas PR via the @QantasAirways Twitter account. It asked for passengers to send in their luxury flying .
http://wallblog.co.uk/2011/11/22/qantasluxury-twitter-campaign-spectacularly-backfires-on-qantas/

Epic fail for Qantas Twitter competition | Reuters
Nov 22, 2011 . But Qantas put on a brave face, taking to Twitter again to quip Tuesday, "at this rate our #QantasLuxury competition is going to take years to .
http://www.reuters.com/article/2011/11/22/us-qantas-idUSTRE7AL0HB20111122

Qantas Has 'Epic PR Fail' With Twitter Campaign - It's not a great ...
Nov 22, 2011 . (Newser) – It's been a rough stretch for Qantas. First, the Australian airline abruptly stranded customers around the world amid a contract fight .
http://www.newser.com/story/133889/qantas-luxury-contest-on-twitter-an-embarrassment.html


Lessons for small business from Qantas Twitter disaster
Nov 23, 2011 . Qantas asked passengers to use the hashtag "QantasLuxury" to enter . of the Twitter competition yesterday was that Qantas were not actually .
http://www.smartcompany.com.au/internet/20111123-qantas-twitter-disaster-the-lessons-for-small-business.html


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Qantas attempt at Twitter promotion a PR disaster | Herald Sun
Nov 22, 2011 . BetaBoy said: "#QantasLuxury is grounding the fleet so I can fly with . was one of several competitions it runs for its Twitter followers.
http://www.heraldsun.com.au/news/victoria/qantas-attempt-at-twitter-promotion-a-pr-disaster/story-fn7x8me2-1226202446245

Qantas Leads List of Top 10 PR Disasters in Australia for 2011
Jan 10, 2012 . Qantas also got the second and fifth spots in the list for its luxury pyjamas Twitter promo and rugby union competition. The watchdog based its .
http://au.ibtimes.com/articles/279294/20120110/qantas-leads-list-top-10-pr-disasters.htm


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Qantas attempt at Twitter promotion a PR disaster (latest news) | The ...
Nov 22, 2011 . A touch of Qantas Luxury Twitter Competition. qantas.com.au | 6:39 am Nov 22, 2011. Information on how to enter forms part of the terms and .
http://thewall.com.au/topics/58809-qantas-attempt-at-twitter-promotion-a-pr-disaster


Qantas Twitter fiasco launches spoofs - The Media Machine Blog ...
Nov 23, 2011 . NIC CHRISTENSENIT DIDN'T take long for the Qantas Luxury . and the communications strategy behind the ill fated Twitter competition.
http://blogs.theaustralian.news.com.au/themediamachine/index.php/theaustralian/comments/qantas_twitter_fiasco_launches_spoofs


Qantas Airways in Twitter Fail
Nov 22, 2011 . Australian airline Qantas has made one of the county's most epic Twitter fails after launching a competition in the wake of strike action.
http://thenextweb.com/au/2011/11/22/ouch-nows-probably-not-the-right-time-for-a-twitter-campaign-quantas/


 

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How #QantasLuxury turned from a feel-good-contest to #epicfail ...
Nov 22, 2011 . Yes, we gave an award to Qantas for their work with handling the Chilean . a simple Twitter contest backfired completely today for the battered airline brand. The contest was meant to highlight creative aspects of the luxury .
http://simpliflying.com/2011/how-qantasluxury-turned-from-a-feel-good-contest-to-epicfail-social-media-crises-management-case-study/


Qantas competition hashtag hijacked | The Australian
Nov 22, 2011 . This morning the airline launched the “Qantas Luxury” Twitter competition asking users to describe their “dream luxury inflight experience”, .
http://www.theaustralian.com.au/business/in-depth/qantas-competition-hashtag-hijacked/story-fnaskcqt-1226202578451

Qantas Twitter faux pas leaves Australian airline red-faced - Daily Mail
Nov 23, 2011 . When Qantas asked Twitter users what their 'dream luxury inflight . comment stating: 'At this rate our QantasLuxury competition is going to take .
http://www.dailymail.co.uk/travel/article-2065235/Qantas-Twitter-faux-pas-leaves-Australian-airline-red-faced.html



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A real time lesson from the Qantas social media disaster
Nov 22, 2011 . This morning Qantas tried to launch a Twitter competition asking their followers, ' What is your dream luxury inflight experience?” and using the .
http://switchedonmedia.com.au/blog/a-real-time-lesson-in-social-media-disasters/


Instant backlash for Nissan and #qantasluxury | Campaign Capital
Nov 25, 2011 . The competition asked Twitter users to describe their “dream luxury inflight experience” in the hope of winning a pair of Qantas First Class .
http://www.campaigncapital.com.au/2011/11/25/instant-backlash-for-nissan-and-qantasluxury-2/

 

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A Qantas luxury - not having to face flak
Nov 23, 2011 . Qantas had used the service yesterday to announce its A touch of Qantas Luxury competition to customers on Twitter: ''Ever wanted to .
http://www.theage.com.au/national/a-qantas-luxury--not-having-to-face-flak-20111122-1nsy3.html


#QantasLuxury A Lesson in Social Media Brand Management ...
Nov 22, 2011 . For social media strategists, the real lesson from #QantasLuxury is how . When Qantas decided to launch a competition thought their Twitter .
http://socialitemedia.com.au/qantasluxury-a-lesson-in-social-media-brand-management/526/



 

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Qantas Twitter fiasco: 'Getting from A to B without being grounded ...
Nov 23, 2011 . "Ever wanted to experience Qantas First Class luxury? . The competition was also quickly mocked in a YouTube parody of the scene in .
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10768072

Don't let your social media contests get out of hand
Qantas held a contest that asked its followers to tell them. What is your dream luxury inflight experience? (Be creative!) Answer must include #QantasLuxury.
http://www.socialmediaoverflow.com/101/dont-let-your-social-media-contests-get-out-of-hand/


Twitter #Fail: Qantas Strikes Out On Social Media | The Realtime ...
Nov 23, 2011 . Australian airline Qantas has seen a string of social media 'fails' in the last several months, the . Qantas Luxury Twitter competition response .
http://therealtimereport.com/2011/11/23/twitter-fail-qantas-strikes-out-on-social-media/

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Lessons from the #QantasLuxury social media disaster | FRANk
Nov 23, 2011 . The airline's Twitter competition asked users to tweet what their dream luxury inflight experience was, with the hashtag #QantasLuxury.
http://frankmedia.com.au/2011/11/23/lessons-from-the-qantasluxury-social-media-disaster/


Qantas Epic Twitter Fail
Nov 25, 2011 . QantasLuxury Pyjamas Contest: Illustrated Tweets; Qantas air; Qantas air . three weeks later Qantas Airlines launched a Twitter social media .
http://www.slideshare.net/ArianeDavidPhD/qantas-epic-twitter-fail


 

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Qantas needs to listen more media experts warn | B&T
Nov 23, 2011 . Yesterday the QantasLuxury hash-tag on Twitter was used to launch a competition in which customers were asked to dream up their version of .
http://www.bandt.com.au/news/top-stories/qantas-needs-to-listen-more-media-experts-warn-


Qantas in a Tweetin' nightmare - Seven News Queensland
Nov 22, 2011 . Twitter users took to the social network to vent their disgust at the brand, with a . User the_aaron_smith wrote: “#QantasLuxury is chartering a . But, as a Qantas spokeswoman says the #QantasLuxury competition was .
http://au.news.yahoo.com/queensland/a/-/latest/11922763/qantas-in-a-tweetin-nightmare/

 

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Blur-ring Twitter Legalitiesblur Group | blur Group
Dec 8, 2011 . Qantas ran into this problem last month with a Twitter competition called # qantasluxury. The airline was going through a period of bad PR after .
http://blurgroup.com/blurgroup/blog/blur-ring-twitter-boundaries/

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6 days ago . First they were forced to apologize for a Twitter competition that gave sports . # QantasLuxury is a massive executive bonus while your workers .
http://www.business2community.com/twitter/twitter-epic-fails-how-not-to-run-a-marketing-campaign-0285301


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The #QantasLuxury Fail
Nov 22, 2011 . Qantas launched the #QantasLuxury campaign, encouraging twitter users to . Qantas announced that the competition was part of their 'onling .
http://www.socialmedianews.com.au/the-qantasluxury-fail/


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Qantas Airways launches a Twitter competition on 22.11.11 with $30 prizes of first . @QantasPR #qantasluxury is givng 50 X one pair of Qantas First Class .
http://storify.com/tiphereth/qantasluxury-case-study-in-fails

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#QantasLuxury: How to manage the fallout | St. Eutychus
Nov 23, 2011 . “But Qantas put on a brave face, taking to Twitter again to quip on Tuesday, “at this rate our #QantasLuxury competition is going to take years to .
http://st-eutychus.com/2011/qantas-luxury-how-to-manage-the-fallout/

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http://vibewire.org/2012/02/how-not-to-use-twitter-lessons-from-qantas-and-westpac/


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The Qantas #QantasLuxury #TwitterFail Debacle | Power Retail
Nov 23, 2011 . Which is why it is surprising that Qantas thought it would be a good idea to run a Twitter competition, inviting followers tweet their 'dream luxury .
http://www.powerretail.com.au/news/qantas-luxury-twitter-fail/







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Qantas V Twitter - ABC North Qld - Australian Broadcasting ...
Nov 23, 2011 . Qantas' public relations took a nosedive when a competition run on social . Twitter user Gump5000 said luxury was "giving yourself a pay rise .
http://www.abc.net.au/local/stories/2011/11/23/3374094.htm

 

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Daily Dot | Poorly timed Twitter promotion for Qantas proves an epic ...
Nov 22, 2011. carrier is embroiled in a Twitter debacle. Qantas' social media team started a competition yesterday asking users to describe their best luxury .
http://www.dailydot.com/news/qantas-twitter-promotion-epic-fail/


#QantasLuxury a social media fail? Far from it :: Idealog :: the ...
Feb 21, 2012 . Pretty much the kind of thing every brand on Twitter is doing every other day. The competition offered a pair of Qantas pyjamas (as apparently .
http://www.idealog.co.nz/magazine/38/come-fry-me


#Qantas Luxury Fail (our take) | Social Media Daily- A daily blog on ...
Nov 23, 2011 . Poor old Qantas, once a loved and treasured icon of Australiana, now a . networking site Twitter by asking people to tweet their dream luxury inflight . 3. make sure your competition is SHARABLE for the right reasons (ie: .
http://socialmediadaily.com.au/qantas-luxury-fail-our-take/